Flower delivery on autopilot

Never forget
a birthdayanniversaryMother’s DayFather’s DayValentine’sChristmas
again.

Add the people who matter, once. We remember every date, arrange fresh flowers with a local florist, and ship them right on time — automatically, forever. You just approve.

Takes 5 minutes · Cancel anytime
Nº 07 · Ranunculus & poppy · hand-tied by local studio · 04.18
Next delivery
May 12Mom · birthday
Auto-scheduled · no input needed
2,400+ occasions remembered98% on-time4.9 ☼ rating48 metros · same-day
In studio this weekWeek of Apr 18 — Apr 24, 2026
Six arrangements shipping todayLocal florists · 48 metros
Ranunculus & poppy
Nº 07 · Spring edit · local studio
01 / 12
Café-au-lait dahlias
Nº 12 · Autumn edit · Brooklyn
02 / 12
Lisianthus & astilbe
Nº 03 · Heirloom · Portland
03 / 12
Garden roses
Nº 19 · Signature · Chicago
04 / 12
Allium & tulip
Nº 11 · Seasonal · Austin
05 / 12
Field wildflower
Nº 22 · Unstructured · Oakland
06 / 12
Ranunculus & poppy
Nº 07 · Spring edit · local studio
07 / 12
Café-au-lait dahlias
Nº 12 · Autumn edit · Brooklyn
08 / 12
Lisianthus & astilbe
Nº 03 · Heirloom · Portland
09 / 12
Garden roses
Nº 19 · Signature · Chicago
10 / 12
Allium & tulip
Nº 11 · Seasonal · Austin
11 / 12
Field wildflower
Nº 22 · Unstructured · Oakland
12 / 12
Ranunculus & poppy
Nº 07 · Spring edit · local studio
01 / 12
Café-au-lait dahlias
Nº 12 · Autumn edit · Brooklyn
02 / 12
Lisianthus & astilbe
Nº 03 · Heirloom · Portland
03 / 12
Garden roses
Nº 19 · Signature · Chicago
04 / 12
Allium & tulip
Nº 11 · Seasonal · Austin
05 / 12
Field wildflower
Nº 22 · Unstructured · Oakland
06 / 12
Ranunculus & poppy
Nº 07 · Spring edit · local studio
07 / 12
Café-au-lait dahlias
Nº 12 · Autumn edit · Brooklyn
08 / 12
Lisianthus & astilbe
Nº 03 · Heirloom · Portland
09 / 12
Garden roses
Nº 19 · Signature · Chicago
10 / 12
Allium & tulip
Nº 11 · Seasonal · Austin
11 / 12
Field wildflower
Nº 22 · Unstructured · Oakland
12 / 12
↓ Hover to pause · drag to scrub
§ 01 · How it feels
2026
One glance at your people and their dates. Click any month to see what’s queued. Add someone and watch the year fill in — this is the whole product.
Jan · ’26
Grace
Birthday
Jan 24
Feb · ’26
Sarah
Valentine's
Feb 14
Mar · ’26
Mom
Just because
Mar 11
Apr · ’26
Maya
New baby
Apr 6
May · ’26
Mom
Mother's Day
May 10
Mom
Birthday
May 12
Jun · ’26
Dad
Father's Day
Jun 21
Jul · ’26
Sarah
Anniversary
Jul 14
Aug · ’26
Aunt Ruth
Thinking of you
Aug 17
Sep · ’26
Dad
Birthday
Sep 3
Oct · ’26
Sarah
Birthday
Oct 8
Nov · ’26
Jess
Tough week
Nov 3
Sister
Birthday
Nov 21
Dec · ’26
Grandma Ellen
Birthday
Dec 19
FamilyPartnerFriendsJust becauseEach delivery auto-orders 7 days out. You get a heads-up email — tweak, skip, or let it ship.
§ 02 · The promise

Set it once.
Never think
about it again.

This isn’t a florist. It’s a memory layer for the people you love. Add them once — we handle everything downstream, for as many years as you let us.

01

Add your people.

Name, address, how you’d describe them. Import from contacts or type it in. Thirty seconds per person.

Once · then done forever
02

We remember the dates.

Birthdays, anniversaries, Mother’s Day, Valentine’s, standing Thursdays — all tracked. We handle the calendar math so you don’t.

Runs quietly in the background
03

Flowers ship automatically.

A week before each date, a local florist is booked, flowers are arranged the morning of, and they arrive at the right door. Automatic. No last-minute scramble.

Local florists in 48 metros
04

You approve — or don’t.

Heads-up email a week out. Tweak the arrangement, change the address, rewrite the card, skip it entirely. Or ignore the email and let everything run.

Your inbox, not your to-do list
0
birthdays forgotten
since signup
1
five-minute setup,
one time, forever
deliveries scheduled
on autopilot

I haven’t missed a birthday in two years. I haven’t remembered one, either — Beholden does it for me. My mom thinks I’ve become a more thoughtful person. I have not.

— Eva R., subscriber since ’24 · Brooklyn
§ 03 · Arrangements

Three sizes.
No subscription.

You only pay when flowers are about to ship — five days before each delivery. Mix tiers per person. Skip or swap any time. No contracts, no auto-renew traps.

Petite
$69.95
Blues and purples for life’s most treasured moments. Alluring and fantastic.
↓ Mixed arrangement, seasonal↓ Designer vase included↓ AI-drafted card↓ Nationwide delivery
Start with petite →
Atelier
$119.95
Large format, softly elegant. For the moments that really matter.
↓ Premium arrangement, rare stems↓ Statement vase included↓ AI-drafted card↓ Nationwide delivery
Start with atelier →
3+ deliveries per year auto-saves 10%. No code. No asterisks.
§ 04 · A small, nice thing

Oh, and the card
writes itself too.

A small bonus: every delivery includes a card drafted in your voice. Pick a tone, we write it, you approve — or ignore the email and let the default ship. It’s not the point of Beholden; it’s just one less thing you didn’t want to think about.

You can always write your own. Many people do — and then stop.

SAMPLE DRAFT
#001
Try it — change tone
Jake
Change tone or details — draft updates live.
§ 05 · Small print

Questions,
answered.

Can’t find what you need? Write us— a human replies within the day.

01What actually happens after I sign up?+

You add your people and their dates. That's the whole setup. From then on, a week before each date, we auto-schedule a florist, send you an approval email with the arrangement and card, and ship. If you do nothing, the default ships. If you tweak, we ship your tweak. Either way, it arrives on time.

02How does billing work?+

You're charged five days before each delivery. No monthly fees. No annual commitments. If you'd rather pay upfront for the year at a 10% discount, that's optional.

03Can I cancel anytime?+

Yes. One click. No contracts. Anything already in motion still delivers — we won't leave someone wondering.

04What if I forget to approve an email?+

Good news: you don't have to. If you ignore the approval email, the default arrangement and card ship automatically. The whole system is designed for people who are bad at email.

05Where do you deliver?+

Nationwide, through 600+ vetted local florists. Same-day in 48 major metros. Everything is arranged locally — no sad cardboard box on a porch.

06Who are your florists?+

Independent studios with real shops and a specific aesthetic. We interview each one and test-order before onboarding. Their name and Instagram appear on your delivery photo.

07Is the AI card actually important?+

No. It's a small convenience — one less thing to think about. You can always write your own, or let the default ship. Most people let it ship.

§ 06 · Begin

Five minutes now.
Never forget again.

Free to set up. You only pay when the flowers are about to ship.